Amal Marketing
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Bilingual (Arabic/ English) with 20 years of experience in the field of Marketing and Business Development across various industries. Throughout my professional career, I have helped many companies across the ME especially in the real estate, retail and hospitality sectors to grow and prosper. In my previous professional positions, my responsibilities included planning for, developing training material and conducting Sales, Marketing, Advertising, as well as Business Development training courses.

With high level western education, I also prepared material for various company in-house courses and trained many professionals as well as university students. I often get invited by universities, such as West Minister, Strathclyde University and AUC, for special training as visiting tutor.

In my training I focus on 2 things
1. End result for student
2. Facilitate understanding by providing many practical examples.

Subjects

Marketing Grade 11-Bachelors/Undergraduate
Marketing Communication Bachelors/Undergraduate-Masters/Postgraduate
Corporate and Business Strategy O level-Bachelors/Undergraduate

Experience

Founder & Managing Director (Apr, 2010–Aug, 2023) at Noor Consultancy

Managing Director to a small business consultancy company

• Corporate communication advisory services for Enshaa;
• Business development advisory services for Capital Club;
• Marketing advisory services for Omniyat Properties;
• Business development advisory services for Majid Al Futaim L&E;
• Business development advisory services for Swissbel Hotels;
• Business development advisory services for Citymax Hotels;
• Business development and retail advisory services for Talaat Mustafa Group, Egypt;
• Business development advisory services for Marseilia Group, Egypt;
• Hospitality advisory services for Marseilia Group, Egypt;
• Business development advisory services, Carrefour, Egypt;
• Business development advisory services for Al Yasra Group, Kuwait;
• Setup and marketing advisory services for Forest City, China;
• Sales and marketing advisory services for Maryapi, Turkey, and
• Planned, developed training materials, and conducted Marketing & Business Development training for various conferences, training centers and universities.
Marketing Director (Jan, 2006–Jan, 2010) at Omniyat Properties

• Witnessed Omniyat brand development since its launch. Managed to establish Omniyat name and to secure a unique position for it in the UAE competitive market in a short period of time;
• Planned for, structured and recruited a complete marketing team (15 staff members);
• Led orientations and conducted 2 days field training sessions for new hire members;
• Conducted internal Marketing Planning & Budgeting Training for marketing team on quarterly basis to ensure integrated marketing effort of all team members;
• Planned for and monitored the execution of all company’s marketing communication efforts. Main achievements include: launching of Binary, Gemini, The Square, The Pad, Opus, Octavian, Beach Front living projects as well as launching separate entities including Omniyat Holdings and Omniyat Investment management;
• Planned for and executed successful tactical and sales driven campaigns and measured their effectiveness;
• Assisted the Development team in developing new projects themes and pricing strategies;
• Developed and maintained strategic partnership with suppliers and media (including consultants, architects, brokers and communication agencies across the globe i.e in London, Paris, Monaco, USA and Canada);
• Prepared yearly marketing budgets and specific detailed projects launch budgets;
• Planned for and oversaw the execution of marketing research projects;
• Assisted Omniyat VIP Sales team in creating an extensive investors database, and
• Initiated and negotiated partnership with international brands including: Zaha Hadid and Movenpick.
Regional Account Director (Aug, 2004–Mar, 2006) at Team Y&R

• Oversaw 11 regional account management teams in serving 3 of Y&R major clients;
• Prepared yearly communication plan and oversaw its implementation for each of the 3 client;
• Prepared yearly budgets and monitored spending and related financial reporting systems;
• Developed centralized Pan Arab brand campaigns, and oversaw tactical campaigns development and implementation by the 11 regional offices;
• Maintained contacts with regional importer/ distributors (for PAG & Swatch), monitored their performance and ensured their advertising investment commitment throughout the year;
• Worked closely with clients in planning Customer Satisfaction Index and other programs; measuring importer performance and recommending corrective measures, and
• Ensured compliance of the brands CI by all involved importers, distributors and regional offices.

Education

Business Administration (Dec, 2015–Jul, 2018) from Walden University–scored Very Good
Business Administration (Dec, 2005–Jul, 2008) from Strathclyde University–scored Very Good
Tourism & Marketing (Oct, 1996–Jul, 1999) from Thames Valley University–scored Very Good

Fee details

د.إ200–500/hour (US$54.50–136.24/hour)

Fee could vary based on level or grade
From school/ uni student to professional student

Courses offered

Principles of Marketing
- AED1500
- Duration: 3-5 days
- Delivery mode: Online
- Group size: Individual
- Instruction language: English, Arabic
- Certificate provided: No
Tailored Principles of Marketing course based on client requirements and field/industry
Course details to be provided by email upon request
Duration: from 3-5 days
Fees for 3 days course:
1 person - 1,500 AED
3 persons - 3,000 AED
Fees for 5 days course:
1 person - 2,500 AED
3 persons - 5,000 AED
Strategic Marketing
- AED2000
- Duration: 3 days
- Delivery mode: Online
- Group size: Individual
- Instruction language: English, Arabic
- Certificate provided: No
Advanced Strategic Marketing Course
Duration: 3 days
Fees:
1 person - 2,000 AED
3 persons - 5,000 AED

Course information to be sent by email upon request