Mehul Yogi Assistant Professor (Business Research)
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The students who are interested in practical & application based learning in the areas of marketing research, business research methods and data analysis with software like SPSS will get a great insight not only into fundamentals but as an extension of theories.

Research and data analysis based decision making in strategy and marketing area will be the focus, emphasizing on current era of digital and social media marketing.

A hands on experience of data analysis software as well as statistical expertise will be an added advantage. Normality Testing, Parametric & Non Parametric Tests, Data Modelling as well tools like Logistic Regression, Conjoint Analysis, ANOVA, Chi Square Analysis,RFM Analysis and obviously Data Coding and normalization.

Subjects

  • Marketing Research Bachelors/Undergraduate-Doctorate/PhD

  • Research Methodology Bachelors/Undergraduate-Doctorate/PhD

  • SPSS Bachelors/Undergraduate-Doctorate/PhD

  • Business analytics Bachelors/Undergraduate-Doctorate/PhD

  • Data analysis Bachelors/Undergraduate-Doctorate/PhD

Experience

  • Assistant Professor (Jun, 2018–Sep, 2019) at Shanti Business School, Ahmedabad
    Teaching PG students in subject areas of Business Research Methods and Consumer Behaviour
  • Assistant Professor (Sep, 2007–Jun, 2018) at L j institute of management studies
    Faculty at PG level in the subject areas of marketing, research methodology and marketing research

Education

  • UGC NET (Jun, 2013–Jan, 2014) from UGC NET
  • MBA (Jul, 2003–Jun, 2005) from Gujarat University, Ahmedabad–scored 63.04%
  • BE (Jul, 1999–Jun, 2003) from Nirma Institute of Technology, Ahmedabad–scored 66.96%

Fee details

    ₹1,000–1,700/hour (US$11.98–20.36/hour)

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