Jena Spiro Public Relations and Communications Manager

I have more than ten years of experience working in the media/communications field as a TV reporter, public relations manager, as well as a mentor/teacher in those areas. I specialize in AP-style writing, grammar and spelling and written composition.

I also specialize in public speaking, such as presentations, proposals and general speaking engagements. I believe it is very important to have solid communication skills, both written and oral to succeed in future endeavors. Those skills can be applied in nearly any day-to-day situation. I would love to work with you or you child and help grow those very vital life skills.

Subjects

  • English (Beginner-Expert)

  • Literature (Beginner-Expert)

  • Public Relations (Beginner-Expert)

  • Journalism and Mass communication (Beginner-Expert)

  • Journalism (Beginner-Expert)


Experience

  • Dallas, TX (Jan, 2015 - Mar, 2016) at The Point Group
    Key Role: Responsible for managing and implementing public relations strategies for various healthcare companies. I collaborated with marketing team members to ensure branding strategies complemented and supported the client’s messaging and branding strategy.
     
    • Responsible for crafting and distributing all press releases to appropriate media outlets
    • Develop story ideas for media placements for TV, radio, print and industry specific publications on local and national level
    • Conduct weekly meetings with marketing members
  • Public Relations Manager and Consultant (May, 2013 - Present) at Freelance Journalist and Public Relations Specialist- Dallas, TX and beyond
    Key Role: Responsible for managing and securing local and national media placements, including print, TV, radio and trade publications. I have consulted clients in various industries, including startups in various industries and nonprofits. I created and implemented a public relations strategy to help them identify their target audience.

    Further Responsibilities Include:
    Press Releases
    SEO Strategy
    Email Marketing
    Marketing Campaigns
    Managing and Planning client events
    Blogs
    Social Media
    Worked with clients in various industries, including healthcare, tech start ups
  • Dallas, TX (May, 2013 - Dec, 2015) at Real News PR
    Key Role: Responsible for managing and implementing strategic media and branding campaigns. Worked closely with various clients in industries such as technology, energy, real estate sector, healthcare, nonprofits, authors, etc.
     
    • Develop story ideas for media placements for TV, radio, print and industry specific publications on local and national level
    • Maintain strong relationships with media contacts
    • Conduct media training with clients before interviews
    • Write press releases, content and creative pitches on daily basis
    • Experience in crisis management
    • Plan, coordinate and execute newsworthy events
  • Albany, NY (Jul, 2012 - May, 2013) at CBS 6
    • Responsible for six LIVE reports each weekday morning
    • Covered crime, politics, Hurricane Sandy, snowstorms, Hurricane Irene recovery and much more
    • Booked LIVE guests and interviews on daily basis
    • Developed feature reports that showcased non-profits, local businesses and people doing positive things in the community
    • Used social media on all platforms as a powerful tool to inform and drive viewers to the morning show and station’s website
  • Investigative TV Reporter/Anchor/Producer (Jun, 2010 - Jun, 2013) at KLTV, Tyler, TX
    • Covered feature and breaking news on daily deadlines from pitch to air
    • Enterprise reports and worked sources on daily basis
    • Broke several local stories that went national (Good Morning America, CNN, Associated Press, Etc.)
    • Write, shoot and edit video from remote location
    • Strong editorial judgment
    • Produced and anchored the 6 pm and 10 pm weekend newscasts

Education

  • Broadcast Journalism and English (Creative Writing) (Aug, 2004 - Dec, 2008) from University of North Texas- scored 3.5 GPA

Fee details

    US$30-55/hour (US$30.0-55.0/hour)

    I charge 30 an hour if a student is able to be taught online, or within a 10 mile radius. I charge a higher rate if I have to factor in travel time.