Kaushik Haldar - Omteckh Consultants Adobe Analytics | AEP | Launch | CJA | AJO
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Hello,
I am Kaushik Haldar, a Digital Analytics Consultant and Corporate Trainer nd specialise in Adobe Analytics Trainigns
I have 10+ years of industry experience working with global companies like Accenture, Genpact, and Evalueserve.

Topics :
Adobe Analytics
Adobe Launch or Adobe Data Collection
Adobe Experience Platform (AEP)
Web SDK & Mobile SDK
Adobe Workspace
Adobe Report Builder
Adobe Customer Journey Analytics
Adobe Journey Optimizer

Contact for End to End Hands on training with Sandbox.
I will be available only if my sessions are booked in advance.
I will help with hands on experience for an end to end experience.

Why learn from me?

• 20+ years industry experience
• Corporate trainer and mentor
• Real industry project training
• Career guidance and portfolio building

Training available:

✔ Online sessions
✔ Practical project based learning
✔ Beginner to advanced level

Subjects

Photography Beginner-Intermediate
Google Analytics Beginner-Intermediate
Adobe Analytics Beginner-Expert
Computer (ICSE) Grade 5-Grade 10
AI Video Generation Beginner-Expert

Experience

Manager (May, 2022–Present) at Evalueserve

Delivered strategic insights across Amazon Marketing Cloud (AMC), GA4, Adobe Analytics, and SEO to optimize marketing performance and drive ROI
Designed and implemented robust implementation GA4 architecture via Google Tag Manager, including migration from Universal Analytics
Adobe Analytics end-to-end execution (Adobe Launch, Adobe Workspace, Datwarehouse, Adobe Report Builder, Data Feeds).
Managed end-to-end lifecycle of digital analytics projects, from requirements gathering to post-launch optimization
Conducted company-wide training programs on leading analytics platforms and methodologies
Built comprehensive RFP decks and project proposals tailored to client objectives and industry verticals
Delivered client-facing presentations and collaborated with cross-functional teams (marketing, sales, and product, SMEs) to align analytics with business goals
Senior Manager (Dec, 2020–Apr, 2022) at course5i

Led Adobe Analytics implementations for web and mobile apps (Adobe Mobile Analytics & Adobe Launch) for a telecom brand, delivering performance insights and user engagement analytics
Actively involved in App Analytics implementation projects, aligning with agile methodology and collaborating with development teams to ensure accurate tracking
Oversaw the full lifecycle of analytics projects in Agile environment from requirements gathering to deployment, testing (Charles, Omnibug), and stakeholder communication
Delivered actionable dashboards and behavioral reports to senior stakeholders, translating complex data into strategic recommendations
Simultaneously managed two projects: App Analytics and BI Reporting, leading a team of 10 for BI and 3 for Adobe Analytics
Conducted internal trainings on digital analytics implementation and reporting tools across the organization
Responsible for talent acquisition—conducting interviews and hiring analytics professionals aligned with project goals
Senior Process Manager (Jul, 2018–Aug, 2020) at eClerx Services Ltd. Airoli, Navi Mumbai

Managed Adobe Analytics reporting for Norwegian Cruise Lines, overseeing campaign tracking and conversion funnel analysis
Led optimization activities for Adidas and Reebok, analyzing A/B test results to determine statistical confidence and performance impact
Configured and maintained Adobe Launch for seamless tracking deployment across digital platforms
Oversaw workspace creation in Adobe Analytics, building dashboards and delivering actionable insights to global stakeholders
Delivered recurring reports on performance, funnel drop-offs, user journeys, and campaign effectiveness, including monthly updates to senior leadership
Director (Feb, 2015–May, 2018) at Decision Culture

Led Adobe Analytics reporting initiatives for AT&T’s digital platforms across both B2C and B2B verticals
Created and maintained strategic dashboards using Adobe SiteCatalyst, Workspace, Report Builder, Data Feeds, and Power BI
Delivered campaign performance insights, conversion funnel analyses, and transactional reporting to demanding onshore stakeholders
Extracted and analyzed customer transaction data from AT&T’s CRM using advanced SQL queries
Developed and maintained inventory dashboards, enabling real-time visibility into product movement and sales trends
Provided end-to-end analytics reporting, integrating CRM insights with web analytics for holistic business intelligence
Built strong relationships with onshore stakeholders by delivering high-impact insights and maintaining open communication channels
Photographer (Jan, 2015–Jan, 2025) at Self

As a Fashion & Lifestyle Photographer | Video Editor | Visual Storyteller
I’m a seasoned creative professional with over 15 years of experience as a photographer, image editor, video creator, and educator in the fashion, lifestyle, and commercial space. From high-end studio shoots to dynamic on-location campaigns, I craft visuals that captivate, convert, and communicate brand identity.
You can contact me for
Fashion & Lifestyle Photography : Studio & outdoor shoots with professional lighting and composition
Portraits & Social Reels: Stunning visuals for startups, influencers & personal brands
Image & Video Editing Services
Event Coverage : Roadshows, editorial shoots, runway shows, and backstage documentation
Talent Management : Scouting, onboarding & managing international models and shoot logistics
Creative Direction : Concept ideation, styling support & post-production guidance
Associate Manager (Jan, 2013–Jan, 2015) at Accenture

Led end-to-end coordination for Adobe Analytics implementation projects, partnering with development teams to align wireframes and deployment plans with business goals
Defined technical guidelines, oversaw UAT, conducted audits, and managed final sign-off to ensure robust tracking and data integrity
Spearheaded internal capability building by delivering corporate trainings across Accenture offices in Gurgaon, Hyderabad, and Pune
Managed a team of 3 analytics professionals, guiding them through delivery cycles and implementation strategies
Created analytical frameworks and layouts for RFPs, helping prospective clients visualize the analytics roadmap. Assessed project timelines, effort estimates, and resource requirements for analytics implementations, optimizing delivery planning
Digital Data Analyst (Apr, 2011–Jan, 2013) at Wunderman International

Served as Digital Data Analyst and SME for Nokia Global, managing analytics for high-impact campaigns including Nokia Ovi Store targeting
Led Adobe Analytics efforts across multiple global markets—U.S., EMEA, and Singapore—ensuring consistent tracking and performance insights
Delivered actionable evaluations of online traffic, conversion behavior, and campaign effectiveness, with spotlight reporting on initiatives like the Nokia Lumia 800 launch
Provided end-to-end support for campaign analytics strategy—from planning through execution and performance review
Assistant Manager (Mar, 2002–Apr, 2011) at Genpact

Progressed from Analyst to Assistant Manager, overseeing Collections Analytics for private-label credit cards across clients such as JCPenney, Lowe’s, banana republic, and Fingerhut
Piloted and managed the Skip Trace Collections process for accounts in 2 due, 3–4 due, and Late Stage buckets, including dialer operations and audit functions to maintain regulatory compliance
Selected to pilot a new digital analytics process in Kolkata, leading to a strategic U.S. assignment to learn web analytics at E*TRADE Financial in New York and Washington. Successfully transitioned the company’s analytics capability from Webtrends to Omniture (Adobe Analytics), establishing Genpact’s digital analytics practice in India
Delivered high-end campaign tracking and marketing analytics using SQL, SAS, and Adobe Analytics for E*TRADE Financial
Spearheaded automation efforts that generated substantial operational savings—recognized with the Lean Champion Award
Honored with a Silver Award for exemplary leadership in transitioning and setting up new analytics functions

Education

Executive Program in General Management (Mar, 2010–Mar, 2011) from Indian Insttute of Management
Diploma in Web Development (Jun, 2001–now) from NIIT, Kolkata
Bachelor of Commerce (Mar, 1995–Mar, 1998) from St. Xavier's College, Kolkata

Fee details

₹0.0/hour (US$0/hour)

Courses offered

Adobe Analytics Implementation & Analytics
- ₹30000
- Duration: 20 Hours
- Delivery mode: Online
- Group size: Individual
- Instruction language: English
- Certificate provided: No
✔ Adobe Analytics implementation & migration
✔ Solution Design Reference (SDR) creation
✔ Adobe Launch / Tag management setup
✔ Custom dashboards and advanced reporting
✔ Conversion funnel analysis & user journey insights
✔ Ecommerce performance analytics
✔ Adobe Analytics consulting