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₹40000
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Duration: 60 Hours
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Delivery mode: Online
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Group size: 5
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Instruction language:
Hindi
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Certificate provided:
No
Digital Marketing Training Classes
What you learn from here?
Module 1: Introduction to Digital Marketing
Definition and Scope of Digital Marketing
Evolution of Marketing in the Digital Age
Importance of Digital Marketing in Business
Module 2: Digital Marketing Strategy
Setting Objectives and Goals
Target Audience Identification
Competitor Analysis
SWOT Analysis in Digital Marketing
Creating a Digital Marketing Plan
Module 3: Website Planning and Development
Basics of Website Design and User Experience
Importance of Mobile Responsiveness
Landing Page Optimization
Introduction to Content Management Systems (CMS)
Module 4: Search Engine Optimization (SEO)
Fundamentals of SEO
On-Page Optimization
Off-Page Optimization
Local SEO
SEO Tools and Analytics
Module 5: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Introduction to SEM and PPC
Google Ads and Bing Ads
Keyword Research and Selection
Ad Copywriting and Design
Budgeting and Bidding Strategies
Module 6: Social Media Marketing (SMM)
Overview of Social Media Platforms
Creating and Optimizing Social Media Profiles
Content Strategy for Social Media
Social Media Advertising
Social Media Analytics
Module 7: Content Marketing
Importance of Content in Digital Marketing
Content Creation and Curation
Blogging and Article Marketing
Video Marketing
Content Distribution Strategies
Module 8: Email Marketing
Building and Managing Email Lists
Designing Effective Email Campaigns
Email Automation
A/B Testing in Email Marketing
Module 9: Influencer Marketing
Understanding Influencer Marketing
Identifying and Engaging with Influencers
Developing Influencer Marketing Campaigns
Module 10: Analytics and Data-driven Decision Making
Introduction to Digital Marketing Analytics
Google Analytics and Other Analytics Tools
Key Performance Indicators (KPIs) in Digital Marketing
Data Interpretation and Reporting
Module 11: Legal and Ethical Considerations
Privacy and Data Protection
Ethical Practices in Digital Marketing
Compliance with Regulations
Module 12: Emerging Trends in Digital Marketing
Artificial Intelligence in Digital Marketing
Voice Search and Smart Assistants
Virtual and Augmented Reality
Chatbots and Conversational Marketing
Module 13: Digital Marketing Case Studies
Analyzing Successful Digital Marketing Campaigns
Learning from Digital Marketing Failures
Group Discussions and Presentations
Assessment
Assignments and Quizzes
Mid-term and Final Exams
Group Projects and Presentations
Participation in Discussions