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₹36000
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Duration: 90 Hours
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Delivery mode: Online
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Group size: Individual
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Instruction language:
English,
Hindi,
Punjabi
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Certificate provided:
Yes
Q. How Long will this online Google ads training programme will take to complete?
A : It usually takes from one month to 3 months.
Q. How many classes will there be in a week?
A : There will be 3 - 4 maximum classes in a week. Not more than that. We all need some break and also time to practice what we have learnt :)
Q. What is the Course Curriculum and what will I learn?
A : I always tend to customize my Google ads course as per to your needs, level and circumstances but below is the general course curriculum for your reference.
Google Adwords Training is vast but we will make it easy here. First the basics. There are different types of goals that an advertiser need to meet and then there are different types of campaigns that support those goals.
Note : Performance-Max Campaign is the recent type of campaign introduced in Google Ads.
Here is a brief course curriculum about the class.
Week 1: Introduction & Account Setup
Session 1: Understanding Google Ads Basics
What is Google Ads?
How Google Ads works (auction, CPC, quality score)
Types of Google Ads: Search, Display, Video, Shopping, App
Key terms: Keywords, Impressions, CTR, CPC, CPA
Session 2: Setting Up a Google Ads Account
Creating a Google Ads account (live demo)
Navigating the Google Ads dashboard
Billing setup
Understanding campaign hierarchy: Campaign > Ad Group > Ad
Week 2: Search Ads Campaign
Session 3: Keyword Research & Planning
Importance of keywords
Using Google Keyword Planner
Match types: Broad, Phrase, Exact, Negative
Competitor keyword analysis
Session 4: Creating a Search Ad Campaign
Step-by-step campaign creation (live demo)
Choosing campaign goals
Geo-targeting, budgeting, bidding strategies
Writing compelling ad copies (Headlines + Descriptions)
Ad Extensions overview
Week 3: Performance & Optimization
Session 5: Tracking & Analytics
Google Ads metrics explained (CTR, CPC, conversions)
Linking Google Ads with Google Analytics
Setting up conversion tracking (leads, purchases, calls)
Session 6: Campaign Optimization
A/B testing ads
Improving Quality Score
Budget and bid adjustments
Adding negative keywords
Week 4: Display & Video Ads + Real-World Practice
Session 7: Display & YouTube Ads (Awareness)
Introduction to Display Network
Creating image ads with responsive format
Basics of YouTube video ads (TrueView in-stream)
Targeting by audience, interest, and behavior
Session 8: Final Project & Review
Students create a full campaign (Search or Display)
Present their campaign plan and ads
Q&A, troubleshooting, best practices
Certification prep tips (Google Skillshop)
Q. Are there any other courses you teach?
A: Yes, I train my students in
-SEO (Search Engine Optimization) Complete Training
-Google Looker Studio Complete Fundamentals Course
-Google Analytics 4 Complete Course (Basic + Advanced)
-Google Adwords Complete Training Programme
-PPC Complete Course and more.
So, don't forget to message me for your First free class for your complete Google ads online training with me and I hope, we end up having a great learning experience together :)