After a dynamic career in Communications, Marketing, and Digital Projects in international Organizations Ms Bineta is sharing her knowledge with students accross the world.
She has organized training for staff in digital transformation projects.
She teaches Professionals and Students on the Following Subjects: English, French, Digital Strategy, Business Strategy, AP Microeconomics and Macroeconomics Exam Preparation.
Ms Bineta is an Authorized Tutor by the Government of Dubai, MOHRE Authority with the following Licence Number MB ********* AE
She is a level 5 certified TEFL teacher and native French speaker with an intermediate level in Arabic.
Experience
-
Economics Teacher (Aug, 2024
–Present) at New Academy School Dubai
Teaching grade 10 to Grade 11 students Microeconomics
Teaching Entrepreneurship to grade 12 students
Teach Macroeconomics to Grade 12 Students from fall 2025
Teach grade 9 students Economics from Fall 2025
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Digital Strategy Teacher (Sep, 2023
–Sep, 2024) at SUP IMAX
Teaches Master’s degree students how to build a strategy for online reputation management. Exams and projects are digitalized. Learning is emphasized in the participatory approach. The class was given on-site.
-
Digital Project Manager (Oct, 2013
–Jul, 2024) at Customs Headquarters DAKAR
SENEGALESE CUSTOMS – DAKAR, SENEGAL | 2021, CURRENT POSITION Digital TransformaƟon
Officer/trainer
Chosen to lead the digital transformaƟon process. Change management coaching to teams,
supervision and technical trouble-shooƟng and human resistance problem solver. Project
management with Prince2 approach, organizaƟonal communicaƟon, and quality process
monitoring.
▪ Successful training supervision of more than 200 staff along with day-to-day assistance and
coaching to succeed
in their digital journey.
▪ Change management: Coaching staff and project teams making sure they understand what is
expected from them
and how they can achieve it with our support. Intranet arƟcles and posts.
▪ PR and Online strategy to show how the administraƟon is modernizing itself through programs
and capacity
building. Audience went from 10,000 to 20,000 and more for some months.
▪ Create strategy for Decision makers and parƟcipate in their implementaƟon.
SENEGALESE CUSTOMS – DAKAR, SENEGAL | 2014, 2021 IT CommunicaƟons Officer
Chosen to lead a team of 6 people (engineers, designer. CommunicaƟon Assistant and Archivist).
Supervised and led the team in defining strategies/projects and implemenƟng them. Trained
team members in UX Design knowledge, Survey and analysis of audience mindset, HTML, CSS
and CMS training, translaƟon and content wriƟng workshops following W3C standards.
Recruited all members of the team. Build awareness on ethics and copyrights, Training
manager.
-
CEO and Founder (Jan, 2008
–Sep, 2014) at TOURE.BIZ DAKAR
A posiƟon that was rich of diverse experiences such as Trainer, translator, writer, reporter,
designer and support agent for knowledge management plaƞorm.
▪ Fast-track player became a reference in supporƟng and training within the knowledge
management team of the
Teamwork’s UNDP project.
▪ MarkeƟng Consultant in the food industry, responsible for online presence on Facebook and
twiƩer.
▪ Content strategist and writer for Plan InternaƟonal West African Office developed blog
contents, arƟcles.
▪ CommunicaƟons’ strategist for the Senegal Customs.
▪ Designer and writer for several online magazines developing their presence on social media
and creaƟng
innovaƟve content
-
Regional Web Content Manager (Jun, 2006
–Dec, 2007) at Plan International WARO DAKAR
Team leader for Digital communicaƟon supervising 12 communicaƟons officers - Facilitated
training for MicrosoŌ
SharePoint with colleagues in the region;
▪ 1st advocacy campaign online with a parƟcipaƟve process targeƟng communiƟes and children;
-
Communications Manager (Jan, 2005
–May, 2006) at Aquadev DAKAR
Achievements: 1st Microfinance e-portal; official launch of microfinance program. ● Developed
communicaƟons strategies to drive forward progress in public relaƟons.
Web Content Manager and Communication.s Officer
Education
-
TEFL LEVEL 5 (Nov, 2023–Jan, 2024) from The TEFL Academy, UK
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Executive MBA (Jan, 2021–Jan, 2022) from Group ISM Dakar
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Diploma in Business Communication|Diploma in supervision|International Tourism with English studies (Jan, 2017–Nov, 2019) from ALISON-Advance Learning Interactive Systems Online
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Prince 2 Practitionner (Jul, 2016–Jul, 2016) from PRINCE 2
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Master CPI (Internet Content and Project) (Oct, 2004–Oct, 2005) from Paul Verlaine METZ
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Bachelors in Information and Communications Sciences (Oct, 2000–now) from Paul Verlaine METZ
Fee details
د.إ1,360/month
(US$370.57/month)
Audience: Girls and Women
- English course: 1369/month (6 months Course);150AED/ added hour.
- French course: 1600/month (6months Course); 140/added hour.
- Business Course: 1200/month (6 months course);190AED/added hour.
- Business Communication Skills: 2000/month (3 months Package) 200AED/added hour.
- AP Microeconomics: 1000/month; 100AED/added hour
- AP Macroeconomics: 960/month; 90AED/added hour
Registration fee = 500AED + 30% deposit of the course fees (the amount is non-refundable).
- Each month paid and studied more than 2 hours is non-refundable.
- Payment is due before the 1st of each month.