Laith Abujaleel Marketing Expert & Startup Mentor
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I’m a business and marketing practitioner with 14+ years of experience helping companies grow and entrepreneurs launch real projects.
I help students truly understand business, marketing, finance, economics, and startup courses by linking theory to real markets and real projects. With 14+ years of practical experience, I’ll guide you through assignments, cases, and business ideas step-by-step, so you don’t just pass – you actually know how to apply what you learn.
Together, we’ll turn theories into clear steps you can use in exams, assignments, and real ventures. If you’re stuck or overwhelmed, I’ll help you see the whole picture and move forward confidently.

Subjects

  • Marketing Communication Diploma-Doctorate/PhD

  • SEO (Search engine optimization) Beginner-Expert

  • Digital Marketing & Advertising Beginner-Expert

  • Content Marketing Beginner-Expert

  • Business & Management Diploma-Doctorate/PhD

  • Shopify Beginner-Expert

  • eCommerce marketplace Beginner-Expert

  • Marketing Analysis Diploma-Doctorate/PhD

  • Market analysis Beginner-Expert

  • Starting an online business Diploma-Doctorate/PhD

  • Brand Strategy Beginner-Expert

  • Marketing Plan Beginner-Expert

  • Business feasibility study Beginner-Expert

  • Positioning Beginner-Expert

  • Marketing and Management Diploma-Doctorate/PhD

  • Meta Ads Beginner-Expert

Experience

  • E-commerce Manager (Jan, 2016–Sep, 2023) at COTONYAT.COM
    Managed direct-to-consumer eCommerce business for clothes company, lead to 100% yearly sales growth since 2016 with 1.3 m organic traffic.
    Designed the plan for a responsive mobile site which improved user experience, reduced bounce rate by 42%, & increased conversion by 35%.
    Drove a 70% increase in organic traffic by spearheading e-content initiatives and optimizing the site; oversaw SEO and ad campaigns to grow the user base and enhance brand awareness.
    Secured investments from 15 investors through equity, goods, and financing.
    Implemented effective website marketing and social media campaigns with $50K budget, targeting 45M customers in Jordan, Saudi Arabia, and UAE.
  • Digital Marketing Manager (Sep, 2012–Dec, 2015) at FanClass
    Managed digital marketing team where we collaborated with 65+ clients to understand business goals, set digital strategy, leading to successful execution of digital campaigns aligned with objectives.
    Led a team of 12 marketing professional on social media strategy and content creation that help clients increased Return on Ad Spend (ROAS) by 25-30%.
    Applied social media strategies across Facebook, LinkedIn, Twitter, YouTube and Instagram for 200+ campaigns.
    Performed in-depth research of social media data using Sprout Social and Hootsuite, leading to an increase in engagement and follower count across 5+ platforms. .
  • Marketing Manager (Mar, 2011–May, 2012) at Optikos Shami
    Managed the marketing department for the largest optical retailer in jordan. started my position by conducting market & competitor analysis to benchmark performance against 5+ industry leaders, and performed in-depth customer research to initiate a new marketing strategy that boosted growth in market share by 12%.
    Launched 3 major Ad campaigns, utilizing social media, FM Radios & TV channels, to grow awareness and build brand loyalty, resulting in 38% increase in sales.
    Directed expansion to the Iraq market, including field visit, market analysis and feasibility study, resulted in 25% increase in company revenues.
    Collaborated with Ernst & Young Agency to rebrand the company and perform a rebranding campaign for the Jordan and Iraq market.
  • Key Account Manager (Jan, 2006–Apr, 2009) at AlTHunayyan Group, Industrial, Dammam, Saudi Arabia
    Manage Sales Team in the FMCG sector in Saudi Arabia

Education

  • Certified Planning Professional (Mar, 2022–now) from Meta Certificate
  • Certificate (Jan, 2014–Jan, 2014) from Canada Global Center
  • MBA (Oct, 2009–Aug, 2013) from German Jordanian University, Amman (Jordan)–scored 79.9
  • Bachelor in Marketing (Oct, 2000–Dec, 2004) from Yarmouk University, Jordan–scored 87.0

Fee details

    ﷼200–250/hour (US$54.95–68.68/hour)

    I can help students and entrepreneurs understand and digest the concepts of business and marketing. Fess depend on the nature of the tasks the student or the entrepreneur want to achieve.

Courses offered

  • Build Your E-CoMMERCE HUB

    • US$500
    • Duration: 10 Hours
    • Delivery mode: Flexible as per the student
    • Group size: Individual
    • Instruction language: Arabic, English
    • Certificate provided: No
    Understand essential e-commerce strategies and practices
    Explain what e-commerce stores and platforms are and how they work
    Understanding logistics, payments, customer service and return policies.
    Selection of product mix
    Write, design, and promote engaging content for social media marketing

  • Strategic Marketing Decisions

    • US$500
    • Duration: 10 Hours
    • Delivery mode: Flexible as per the student
    • Group size: Individual
    • Instruction language: English, Arabic
    • Certificate provided: No
    This advanced 12-hour program develops the participant’s ability to make high-impact marketing decisions across five core strategic domains. It moves beyond operational marketing and pushes participants to think in terms of segmentation, positioning, customer value creation, brand power, and strategic messaging. The course builds the participant’s capability to identify profitable markets, differentiate from competitors, articulate a compelling value proposition, and craft a brand stance that cuts through noise. It is built for decision-makers who need to design or refine marketing strategy rather than execute daily tactics.

    OUTLINE محاور الدورة
    Module 1: Market Segmentation & Targeting
    Strategic Decision: Which markets and customers will we serve?
    القرار الاستراتيجي : من هم شرائح العملاء الذين سنخدمهم ؟

    Module 2: Competitiveness Positioning Strategy
    Strategic Decision: How do we want to be perceived versus competitors?
    القرار الاستراتيجي : كيف نريد أن ينظر إلينا مقارنة بالمنافسين ؟ ما هو موقعنا بينهم ؟

    Module 3: Customer Value Proposition (CVP)
    Strategic Decision: What unique value do we offer — and why does it matter?
    القرار الاستراتيجي: ما القيمة الفريدة التي نقدمها؟ ولماذا تهم العملاء؟ :

    Module 4: Build Enduring Brand Power
    Strategic Decision: Sustain our strategic advantage through brand awareness & equity
    القرار الاستراتيجي: كيف نحافظ على ميزتنا الاستراتيجية من خلال قيمة العلامة التجارية التي تدوم وتتجاوز الحملات الإعلانية؟

    Module 5: Crafting Your Signature Statement & Visual Hammer
    Strategic Decision: Express our strategic essence in a message and visual that become unforgettable?
    القرار الاستراتيجي: كيف نُعبّر عن جوهرنا الاستراتيجي في عبارة وصورة تبقى عالقة في الأذهان؟

  • Positioning Map - How to Position Your Brand in the Market

    • US$500
    • Duration: 10 Hours
    • Delivery mode: Flexible as per the student
    • Group size: Individual
    • Instruction language: English, Arabic
    • Certificate provided: No
    This advanced 10-hour workshop builds the participant’s ability to position a company clearly and competitively in the market. The course focuses on understanding competitive dynamics, identifying real points of differentiation, and expressing them visually through positioning maps. Participants learn how to evaluate competitors, choose strategic positioning routes, craft a precise positioning statement, and use perceptual mapping to make more confident strategic decisions. The workshop is designed to strengthen competitive intelligence and help companies avoid vague or weak positioning.

  • Campaign Dashboard : How to Manage Your Ads on Meta & Linkedin

    • US$500
    • Duration: 12 Hours
    • Delivery mode: Flexible as per the student
    • Group size: Individual
    • Instruction language: Arabic, English
    • Certificate provided: No
    SUMMERY
    This practical training course develops the participant’s ability to plan, execute, measure, and optimize paid advertising campaigns with a strong focus on business outcomes. The course goes beyond platform mechanics to emphasize campaign logic, audience strategy, tracking accuracy, and performance interpretation. Participants learn how to connect ad spend to real objectives such as leads, sales, and revenue, and how to avoid common mistakes that waste budget. The training focuses primarily on Meta platforms while reinforcing transferable campaign management principles applicable across paid media channels.

    LEARNING OBJECTIVES
    By the end of the course, participants will be able to:
    • Plan advertising campaigns aligned with clear business and marketing objectives.
    • Build and structure high-quality target audiences based on data, behavior, and intent.
    • Set up and manage ad campaigns efficiently inside Ads Manager.
    • Implement pixels and tracking codes to measure real performance, not vanity metrics.
    • Read and interpret advertising reports to evaluate ROI and campaign effectiveness.
    • Optimize campaigns based on data insights and performance signals.
    • Use Meta marketplaces and commerce features to sell products and services directly through ads.

  • Digital Marketing Playbook

    • US$600
    • Duration: 12 Hours
    • Delivery mode: Flexible as per the student
    • Group size: Individual
    • Instruction language: Arabic, English
    • Certificate provided: No
    COURSE BRIEF
    The Digital Marketing Playbook is a 12-hour, hands-on training program designed to build real-world digital marketing capability from strategy through execution and optimization. The course guides participants through the full digital marketing cycle — from defining a digital strategy and selecting the right channels, to running advertising campaigns, optimizing SEO, using AI tools, and analyzing performance data. Participants do not just learn concepts; they develop and implement a complete digital marketing system for their own business or project through practical exercises and a final capstone project
    Digital Marketing Playbook Cour…
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    LEARNING OBJECTIVES
    By the end of the program, participants will be able to:
    • Build a complete digital marketing strategy.
    • Select and manage the right digital channels for their business.
    • Create content plans and publishing calendars.
    • Optimize websites and platforms for search engines (SEO).
    • Set up targeting and retargeting systems.
    • Plan advertising budgets and calculate ROAS, LTV, and CAC.
    • Launch and manage ad campaigns.
    • Read and analyze campaign and traffic reports.
    • Use AI marketing tools for content creation, planning, and optimization.
    • Translate data into smarter marketing decisions
    Digital Marketing Playbook Cour…
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