SEO Expert (Apr, 2023
–Present) at Dotsquares pvt ltd
On-Page SEO
- Optimize meta titles, descriptions, header tags (H1, H2, H3), and image alt tags.
- Conduct keyword research and ensure proper keyword placement and density.
- Improve internal linking structure for better crawlability and user experience.
- Optimize website content for relevancy, readability, and search intent.
Off-Page SEO / Link Building
- Develop and execute backlink strategies (guest posting, niche edits, directory submissions, etc.).
- Build high-quality, relevant backlinks to improve domain authority.
- Monitor backlink profile and disavow harmful links when needed.
- Outreach to bloggers, influencers, and webmasters for collaborations.
Technical SEO (Basic)
- Ensure proper indexing and crawling through robots.txt, sitemap submission, and canonical tags.
- Fix broken links, redirects, and 404 errors.
- Implement structured data/schema markup where required.
Monitoring & Reporting
- Track keyword rankings, traffic, and SEO performance using tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
- Generate weekly/monthly SEO reports with insights and recommendations.
Continuous Improvement
- Stay updated with the latest SEO trends, algorithm updates, and best practices.
- Suggest content ideas and SEO strategies to improve organic reach and conversions.