Tommy Singh Programmatic Advertising, Google ADX
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Learning from an AdTech & Monetization Leader: Building Skills for Global Career Success

In today’s hyper-connected digital economy, the intersection of technology, marketing, and data has become one of the most exciting frontiers for aspiring professionals. Within this space, the AdTech (Advertising Technology) industry represents both immense complexity and opportunity — an ecosystem where real-time data, artificial intelligence, and strategic partnerships determine how global brands connect with audiences.

My journey as an AdTech and Monetization Leader has revolved around building, optimizing, and scaling such ecosystems. From managing OpenRTB (Real-Time Bidding) business growth to leading P&L ownership and forging global partnerships, I’ve seen firsthand what skills, attitudes, and strategies make individuals and teams thrive in high-performance environments.

It’s about translating real-world experience into lessons that can help students and early professionals prepare for rewarding, sustainable careers in global organizations.

From scaling programmatic advertising globally to managing P&L and forging international partnerships, my experience reflects one truth: success in modern business comes from mastering both technology and human understanding.

For students aspiring to join top MNCs, the path forward lies in developing a balance of technical expertise, business acumen, and emotional intelligence. Whether you choose AdTech, marketing, or product strategy, remember — every role contributes to the larger ecosystem of innovation.

Subjects

  • Programmatic Advertising Expert

  • Content Management Intermediate

  • Online Advertising Intermediate

  • Google Ads Expert

  • Digital Display Advertising Expert

Experience

  • Associate Director (Jan, 2025–Present) at Performist Pte Ltd
    >>Open RTB Business Growth: Drive revenue expansion for Performist (AdTech division of Performena DMCC) through strategic optimization of Real-Time Bidding (RTB) ecosystems, scaling programmatic advertising solutions globally.

    >>O&O Monetization Strategy: Lead revenue generation for Performist’s owned-and-operated websites, leveraging data-driven campaigns, yield optimization, and cross-channel inventory management.

    >>End-to-End P&L Ownership: Oversee budgeting, forecasting, and profitability for Performist’s AdTech operations, delivering consistent growth and operational efficiency.

    >>Tech Partnerships & Vendor Audits: Spearhead evaluations of SSPs, DSPs, and ad exchanges to align technology with business goals; negotiate and manage strategic alliances to enhance platform capabilities.

    >>Team Leadership: Built and mentored high-performing business and ad operations teams, fostering a culture of innovation, compliance, and performance excellence.
  • Sales head (May, 2021–Dec, 2021) at MediaMonks
    -A Media Monk point of contact for brands and agencies to get access to advanced Google Platforms- DV360, CM360, SA360
    -Working with key stake holders on RFP documentation including presentation materials for sales pitch
    -Help Brands access Amazon's advance DSPs, and Sponsored Ads

Education

  • MBA (Apr, 2009–Jun, 2011) from IBSAR, Navi Mumbai
  • PGDAM (Jun, 2008–Apr, 2011) from Kishinchand chellaram college, mumbai (K.C college Churchgate)
  • BA in Economics (May, 2005–Apr, 2008) from The Wilson College, Mumbai

Fee details

    ₹1,000–2,000/hour (US$10.53–21.05/hour)

    I will teach for 3-5 hours per day on the weekends. This will cover the basic to advance programmatic advertising.

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