Duration: 3 months
Delivery mode: Flexible as per the student
Group size: 6 - 10
Instruction language: English
Step : 1
Introduction of Digital marketing
Start with the basics, explaining what digital marketing is and how it differs from traditional marketing.
Discuss the various channels: Cover the different channels of digital marketing, Google AdWords, pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing,
Facebook, Twitter, and Linkedin Ads.
Emphasize the importance of a comprehensive strategy: Explain that a comprehensive digital marketing strategy should encompass all the different channels and touchpoints to reach the target audience effectively.
Discuss the role of analytics: Highlight the importance of measuring and analyzing data to continually improve the effectiveness of a digital marketing campaign.
Overview of popular tools: Give a brief overview of some of the most popular digital marketing tools, such as Google Analytics(GA-4),
Google Search Console, Ahref, SEMrush, etc.
Overall, the goal should be to give students a solid understanding of the different channels and elements of digital marketing, as well as the importance of creating a comprehensive strategy.
Step : 2
Advanced Pay Per Click (PPC)
Certification Program (Google Ads) Certification Program (Google Ads)
Understand the Keyword research and organization along with
Understanding the advanced Ad features, testing and extensions
Know the audience types and how to segment it to reach the customers
Keywords Match type
Managing Search Term
Understanding of Keywords
Creating Compelling ads
Advance Ads features
Campaign organization, Ad group organization
Google ads Budget Optimization
Campaign Budget, Types Reach
Location & Language Targeting
Introduction to Audiences List
Using Audiences List to Reach Customer
Introduction - display, Targeting & Creative Discussion
Bidding options, Reporting & Testing
Creating your Account & Managing your account
Shopping ads, Performance max ads
Step : 3
Google Analytics (GA 4)
Setting up an account : Show students
how to set up a Google Analytics
account, including creating a property
and adding tracking code to the
Key metrics : Explain the key metrics available in Google Analytics, such as
pageviews, sessions, bounce rate, time on site, and more.
Real-time data : Show students how to access real-time data in Google
Analytics and what it can reveal about website traffic and visitor
Audience Insights : Discuss the Audience Insights feature in Google
Analytics, including demographics, interests, behaviour, and more, and
how it can be used to target marketing efforts.
Custom reporting : Explain how to create custom reports in Google
Analytics to track specific metrics and KPIs.
Integration with other tools : Discuss how Google Analytics can be
integrated with other tools, such as Google Ads and Google Tag Manager.
Step : 4
Advanced Search Engine Optimization (SEO)
Attain the essential knowledge in SEO techniques
Get the in-depth understanding on:
• On-page best practices
• SEO methods to generate relevant keywords
• Competitive analytics
• Design & architecture
• Site optimization & best practices
• SEO for local search
• SEO site audits
Lesson 1 : Introduction to SEO
Lesson 2 : How Search Engines Work
Lesson 3 : Keyword Research
Lesson 4 : On-Page Optimization
Lesson 5 : Website Management and Optimization
Lesson 6 : Off-page SEO
Lesson 7 : Planning A New Website
Lesson 8 : Market Your Optimized Website
Lesson 9 : Analytics and Measurement
Lesson 10 : What's Next-Learning Path
Step : 5
SEO Tools (Google Search Console, Google
Analytics, Ahref Tool, SEMrush)
Gain an in-depth understanding of google search console
reports and fundamentals of search console tools.
Gain an in-depth understanding of google analytics reports
and fundamentals of google analytics.
Gain an in-depth understanding of ahref reports and
fundamentals of ahref tools.
Gain an in-depth understanding of SEMrush reports.
Step : 6
Social media marketing
( LinkedIn, Twitter, Facebook, Instagram )
Understand the in-depth concepts of social media marketing
Get to know more on social media tools
Learn from scratch about Youtube and video marketing
Learn about advertising and Facebook Marketing Platform
Session 1: Advanced Social Media Marketing
Session 2: YouTube and Video Marketing
Session 3: Facebook Marketing and Advertising
Session 4: Social Media Tools
Step : 7
DIGITAL MARKETING CAPSTONE
The Digital Marketing Capstone project will give you
an opportunity to implement the concepts and skills
you learned in this course. Through dedicated
mentoring sessions, you’ll learn how to solve real-
world, industry-aligned case studies.l