Anuja Singh Digital Marketing
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I am A Skilled Web / Business Analyst And Digital Marketing Specialist
I have a strong analytical background with a flair for Digital Marketing, Web & Business Analytics. I am responsible for analyzing web and business statistics and curating actionable strategies to improve the web presence of the website and maximize business returns.
Being a mentor I have given training to my juniors and interns. Till now, I have taught more than 30+ interns and the count is still growing. If you want to learn more about me, you can check out my website named with anujasingh.digital
I have expertise in diverse domain of digital marketing such as SEO, SMO, PPC, Email Marketing, SEM, SMM etc.

Subjects

  • Online Marketing Beginner-Expert

  • Social Media Marketing Beginner-Expert

  • Digital Marketing & Advertising Beginner-Expert

  • Search Engine Marketing Beginner-Expert

  • Search Engine optimisation Beginner-Expert


Experience

No experience mentioned.

Education

  • MBA (Aug, 2019Jul, 2022) from Surya Gyan Vihar University, Jaipur
  • Bachlor Of Technology (Jun, 2007May, 2011) from R N Modi Engineering College, Kota

Fee details

    750900/hour (US$9.0410.84/hour)


Courses offered

  • Digital Marketing Training

    • INR45000
    • Duration: 3 months
    • Delivery mode: Flexible as per the student
    • Group size: 6 - 10
    • Instruction language: English
    • Certificate provided: Yes
    Step : 1
    Introduction of Digital marketing
    Start with the basics, explaining what digital marketing is and how it differs from traditional marketing.
    Discuss the various channels: Cover the different channels of digital marketing, Google AdWords, pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing,
    Facebook, Twitter, and Linkedin Ads.
    Emphasize the importance of a comprehensive strategy: Explain that a comprehensive digital marketing strategy should encompass all the different channels and touchpoints to reach the target audience effectively.
    Discuss the role of analytics: Highlight the importance of measuring and analyzing data to continually improve the effectiveness of a digital marketing campaign.
    Overview of popular tools: Give a brief overview of some of the most popular digital marketing tools, such as Google Analytics(GA-4),
    Google Search Console, Ahref, SEMrush, etc.
    Overall, the goal should be to give students a solid understanding of the different channels and elements of digital marketing, as well as the importance of creating a comprehensive strategy.

    Step : 2
    Advanced Pay Per Click (PPC)
    Certification Program (Google Ads) Certification Program (Google Ads)
    Understand the Keyword research and organization along with
    managing search
    Understanding the advanced Ad features, testing and extensions
    Know the audience types and how to segment it to reach the customers
    Keywords Match type
    Managing Search Term
    Understanding of Keywords
    Keywords Research
    Assessment
    Creating Compelling ads
    Advance Ads features
    Ad Extensions
    Campaign organization, Ad group organization
    Google ads Budget Optimization
    Campaign Budget, Types Reach
    Location & Language Targeting
    Introduction to Audiences List
    Using Audiences List to Reach Customer
    Introduction - display, Targeting & Creative Discussion
    Bidding options, Reporting & Testing
    Creating your Account & Managing your account
    Shopping ads, Performance max ads
    Video Ads

    Step : 3
    Google Analytics (GA 4)
    Setting up an account : Show students
    how to set up a Google Analytics
    account, including creating a property
    and adding tracking code to the
    website.
    Key metrics : Explain the key metrics available in Google Analytics, such as
    pageviews, sessions, bounce rate, time on site, and more.
    Real-time data : Show students how to access real-time data in Google
    Analytics and what it can reveal about website traffic and visitor
    behaviour.
    Audience Insights : Discuss the Audience Insights feature in Google
    Analytics, including demographics, interests, behaviour, and more, and
    how it can be used to target marketing efforts.
    Custom reporting : Explain how to create custom reports in Google
    Analytics to track specific metrics and KPIs.
    Integration with other tools : Discuss how Google Analytics can be
    integrated with other tools, such as Google Ads and Google Tag Manager.

    Step : 4
    Advanced Search Engine Optimization (SEO)
    Attain the essential knowledge in SEO techniques
    Get the in-depth understanding on:
    • On-page best practices
    • SEO methods to generate relevant keywords
    • Competitive analytics
    • Design & architecture
    • Site optimization & best practices
    • SEO for local search
    • SEO site audits

    Lesson 1 : Introduction to SEO
    Lesson 2 : How Search Engines Work
    Lesson 3 : Keyword Research
    Lesson 4 : On-Page Optimization
    Lesson 5 : Website Management and Optimization
    Lesson 6 : Off-page SEO
    Lesson 7 : Planning A New Website
    Lesson 8 : Market Your Optimized Website
    Lesson 9 : Analytics and Measurement
    Lesson 10 : What's Next-Learning Path

    Step : 5
    SEO Tools (Google Search Console, Google
    Analytics, Ahref Tool, SEMrush)
    Gain an in-depth understanding of google search console
    reports and fundamentals of search console tools.
    Gain an in-depth understanding of google analytics reports
    and fundamentals of google analytics.
    Gain an in-depth understanding of ahref reports and
    fundamentals of ahref tools.
    Gain an in-depth understanding of SEMrush reports.

    Step : 6
    Social media marketing
    ( LinkedIn, Twitter, Facebook, Instagram )
    Understand the in-depth concepts of social media marketing
    Get to know more on social media tools
    Learn from scratch about Youtube and video marketing
    Learn about advertising and Facebook Marketing Platform
    Session 1: Advanced Social Media Marketing
    Session 2: YouTube and Video Marketing
    Session 3: Facebook Marketing and Advertising
    Session 4: Social Media Tools

    Step : 7
    DIGITAL MARKETING CAPSTONE
    The Digital Marketing Capstone project will give you
    an opportunity to implement the concepts and skills
    you learned in this course. Through dedicated
    mentoring sessions, you’ll learn how to solve real-
    world, industry-aligned case studies.l

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